2 Responses to “What is Web 2.0 and Why Should it Change the Way I Do Business?”

  1. Georgia Castillo June 13, 2010 at 1:42 pm #

    Hi Nikki! This is a great summation of why businesses need to integrate Web 2.0 tools into their marketing strategy. In this digital age, I feel like there’s no better way to connect, engage and understand your customers. And you make a great point when you say it’s a risk NOT to be participating on these platforms. Keep up the great posts!

  2. NikkiGroom June 17, 2010 at 2:34 pm #

    Thanks, Georgia! Sometimes we end up throwing buzz words like “Web 2.0″ around without seriously considering how we can apply them to the work that we do.

    We’ll be covering online marketing and social media at the forthcoming ISA Marketing & Sales Summit in September. Anyone involved in sales and/or marketing in the automation markets should definitely consider attending.

Leave a Reply