Transforming Local Best Practices to a Global Competence

 Marcus Tennant is presenting this topic at the Marketing & Sales Summit.

In marketing terms, we have heard about “the global economy” and the impact on a global scale of decisions made centrally and “globalization” using global methods locally. Both of these terms use the word “global” in the sense of taking something from a central location or headquarters facility and rolling it out globally. But what about taking local best practices and using them on a global basis to ensure consistency of approach within major companies and the ability to offer consistent products and services to customers and clients globally? This presentation will look at the way best practices can emerge locally but are often ignored in a global perspective due to their local origin. Many of these best practices are developed “below the radar” and work very well for a local market; however small changes or adaptations could make them of global significance. We will discuss examples of these best practices and how they could be used to improve business performance globally. We will also look at things that can go wrong if this is not done correctly and finally, we will discuss ways that a company can “dig out” these practices and apply them

Marcus Tennant has been with Yokogawa Corporation since December 2008 as a Principal Systems Architect. Prior to Yokogawa, Marcus was employed at Rockwell Automation for 10 years as a Product Manager and Application Engineer. Prior to that, he was with Morton International for 10 years holding various positions in Process Development, Project Engineering, and Q.A. and with Jones-Blair Company for 5 years as an R&D Chemist and Process Engineer. Marcus has a B.S. in Chemical Engineering from Michigan State University and an M.S. in Operations and Technology Management from the Stuart School of Business at Illinois Institute of Technology. He has been a member of AIChE since 1984 and is also a member of ACS and WBF-the organization for production technology.