ISA Marketing & Sales Summit

Mike Boudreaux, Product Manager at Emerson Process, discusses why economics isn’t just for professors and bankers.

In this video, Leo Staples (ISA President-Elect/Secretary) provides some opening remarks and then introduces Jim Cahill who discusses why you may or may not want to implement social media.

We will be livecasting three sessions from this year’s summit. You can watch these events live on the Marketing & Sales Summit Livestream page. This schedule is subject to change, so keep checking back for updates.

All times are EDT (UTC/GMT -4 Hours).

Thursday, 2-September 2010

Welcome & Keynote (8:15am – 9:45am)

Leo Staples, ISA President-Elect/Secretary, will open the 2010 Marketing & Sales Summit. Jim Cahill, VP of Social Media for Emerson Process will deliver the keynote address beginning at 8:30am. Social Media, a.k.a. Web 2.0, seems to be the latest thing among marketing professionals. You can hardly find a B2B marketing site not talking about it. Jim Cahill, as Emerson’s chief blogger and head of social media, has more than four years of run-time with the Emerson Process Experts blog. He will share what’s been working, what’s not, and why your organization may want to take the plunge into social media, if you haven’t already. It can help with your listening, thought leadership, support, and formation of closer relationships.

Lunch Keynote (12:15pm – 1:00pm)

Bruce Kopkin, VP of Sales and Marketing for Transoft, will discuss “The Difference Between Sales and Marketing.”

Friday, 3-September 2010

Lunch Keynote (12:45pm – 1:30pm)

The legendary Dick Morley will present “Black Swans” to close out the conference on Friday afternoon. You won’t want to miss this one!

Welcome to the ISA Marketing & Sales Summit’s Livesteam page.