Tag Archives: Social Media for Engineers and Scientists

Creating Great Content

The first step in any effective inbound marketing strategy is creating remarkable content.  Most books and marketing consultants don’t provide much guidance in helping companies make their content more compelling.  This presentation, given by Jon DiPietro at the ISA Spring Leaders Meeting in Las Vegas, Nevada on 13-June, 2010, presents three keys to creating that compelling content.

The Slideshare presentation is embedded below, or you can download the slides and notes in PDF format: Creating Great Content (Notes).

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