ISA Marketing & Sales Summit

WEBINAR RESCHEDULED: Thursday May 10th, 2012, 1:00 pm EST

Register: https://www3.gotomeeting.com/register/189419430

Welcome to the 7th Annual Marketing &

Sales Summit’s Webinar Series!

We are kicking off our annual webinar series to share good information and preview what’s going to be happening at the upcoming Summit in August.  Early bird registration ends on May

What’s Hot in Search Engine Marketing
By Shari Worthington, President, Telesian Technology

Date:  Thursday, May 3, 2012
Time: 1:00 pm EST
Register:  

Today’s search engines drive the vast majority of search efforts for automation products and services. A recent survey by Chemical Engineering showed that 94.9% of engineers find search engines very useful/useful. You know that means they’re starting their product and service searches online.

As follow-on to Shari’s ISA Marketing & Sales Summit search presentations, this webinar will look inside several advanced search marketing topics:

• Implications of Google’s latest search algorithm update
• Useful pay per click tools
• Integrating search and social media

With over 25 years experience in online marketing, Shari’s seen the best and the worst; in addition to pearls of wisdom, she’ll show you the top search marketing mistakes and how to avoid them. The focus is on practical information that you can implement right away.

Register today!

Every year there are enough changes in the search engine landscape that it requires an entire update from year before. In this presentation, I take a look at the latest trends in search engine marketing to help uncover new areas of opportunity for i

ndustrial automation companies. This year, content is king and is a requirement for driving success in any marketing campaign, especially in search. I also talked about how social media is now integrating with search in real-time, and that is something we all need to pay attention to in the next year.
It is said that by 2013, the information on the Internet will essentially double every 72 hours. That’s compounded by the fact that 70% of buyers start their research on search engines. So it’s important to get this stuff right.

Here is a copy of my slides, I include lots of updated numbers and statistics relevant for search. Also below that is the video stream presentation that you can download as well, if you would rather listen and watch than read.

My Presentation: