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What’s in Your Big Data? Connecting the Dots in Your Sales Data to Drive Growth
Presented by: Julie Fraser, Principal, INYO Advisors, Radhika Subramanian, CEO, Emcien
What’s all the hype around big data? In a recent study, CapGemini reported that leveraging Big Data to solve business problems will deliver 41% improvement in overall business performance over the next three years. However, most companies are still struggling to figure out how to leverage this data.
Join Radhika Subramanian, CEO, Emcien Corp. and Julie Fraser, Principal, IYNO Advisors, to discover how product and marketing managers can tap the power of pattern-based analytics to improve visibility across the product line based on customer buying patterns. The analysis of product data – along with sales, revenue and cost information – improves strategic decision-making because it reveals exactly which configurations customers are actually buying, highly popular feature combinations by segment, and then automatically optimizes the product mix to satisfy the demand most profitably.
Sales and marketing managers can discover how they can leverage these optimal configurations to boost sales, bundle and promote products and services as well as reduce lead times. Leveraging big data to sense and shape demand is already serving as a major competitive advantage for companies in manufacturing, telecommunications, retail and distribution. To see how it’s being deployed across departmental silos, Ms. Subramanian will share case studies from NCR and AGCO.
About the Presenters
Ms. Fraser is an independent advisor with 25 years’ experience in manufacturing, supply chain, intelligence and enterprise systems. She works with clients on strategy and execution. Notable recent public research studies have been in manufacturing performance metrics and medical device manufacturing issues. Previous positions were with Cambashi, Industry Directions, Baan, and AMR Research as well as Cutter’s CIM Strategies newsletter. Fraser is a member of Phi Beta Kappa, ISA, and MESA International. Hundreds of her articles, papers, reports and presentations that have fueled business success are available.
Ms. Subramanian has nearly 20 years of experience helping large, sophisticated organizations optimize their business processes and achieve greater success. She is a leading expert regarding the impact of product complexity on the supply chain and has consulted with numerous Fortune 500 companies to reduce complexity in their organizations. In 1998, she co-founded Idmon Corporation, which specialized in analytical applications for the transportation industry. Idmon was funded by Cordova Ventures and Imlay Investments, and its launch customers were Delta Air Lines, Continental Airlines and South African Airways. The company was sold to Swissair Group in 2001.