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Join us for a sneak preview of Jon DiPietro’s Wednesday workshop at the upcoming Marketing & Sales Summit with this 60 minute webinar:
Webinar: How Not to Suck at Social Media
by Jon DiPietro, principal of Domesticating IT, an inbound marketing blog and consultancy and co-founder of CareerGravity.com
Date: Thursday, July 12, 2012
Time: 1:00 pm – 2:00 pm EST
The sad reality is that most businesses suck at social media. Most often, it’s because they don’t understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium itself and abandon the effort altogether. But this begs the question, “What does success look like?” Well, it does not look like a bunch of Facebook fans or Twitter followers. At the end of the day, a successful social media effort means getting new customers.
Companies need to escape from The Matrix. For a hundred years, they’ve been trapped in The Matrix that was created by the media owners (newspapers, radio, television). The challenge now is for companies to recognize that when it comes to social media, the users are the owners. That leads to a vastly different set of rules and norms than they are used to dealing with. This workshop will present ten common violations of those rules that companies make in their social media marketing efforts. And then it will then go into detail about how to prevent and/or fix those mistakes.
Jon DiPietro is the principal of Domesticating IT, an inbound marketing blog and consultancy and co-founder of CareerGravity.com. He is a Certified Inbound Marketing Professional and author of the book, “Social Media for Engineers and Scientists” and frequently speaks on Internet marketing and social media topics at conferences, workshops, symposia and Chambers of Commerce. Jon is past President of the ISA Boston Section, Director of the Water/Wastewater Industry Division and VP-elect of the Strategic Planning Department. He has won numerous ISA awards including the Emerging Leader Award.