Best Practices from the Social Trenches
Where else can you find five social media experts in the automation industry in one place? This panel is scheduled to happen at the Opening Session for the 7th Annual Marketing and Sales Summit on Wednesday, August
15th at 7:30 pm at the Driskill Hotel. Bring your toughest questions for these experienced social media practitioners!
Everywhere you read, someone is saying they are a social media expert. What does that mean, really? And what benefits are companies receiving? In this panel, we are talking with people who “do”, “work” and deliver results with social media every day for their company, for an organization they support, for their personal brand, or all of the above. Learn what habits they have developed to keep their social media efforts going every day: What do they read? How do they curate content? How do they interact with others? Is everything tweet-able? What are their patterns for posting and sharing information?
The panel will be moderated by Jim Cahill, Emerson’s Chief Blogger and Head of Social Media, who has been quoted in many social media books and published articles on best practices for his efforts in building Emerson’s thought leadership through social media. The panel will be comprised of:
Deirdre Walsh, Community Manager for Jive Software, who launched National Instruments brand in social media before Jive. An award-winning, program manager with a decade of digital and social media, integrated marketing, online community, and corporate communications experience.
Doug Brock, Sales Engineer for Kendall Electric whose engineering blog was nominated as “best engineering blog” by Stone Mountain http://stone-junction.blogspot.com/2011/02/best-engineering-blogs-on-internet.html
Juliann Grant, ISA’s Social Media Community Manager and long time blogger/social media user since 2007 on behalf of Telesian Technology and for a non-profit organization that supports foster kids
Larry O’Brien, Fieldbus Foundation’s Global Marketing Manager leading their marketing efforts and presence in the social media channels, including the Foundation Fieldbus blog. Prior to this role, Larry was Research Director at ARC Advisory Group as an industry analyst and market researcher covering topics such as process fieldbus, distributed control systems, process safety, the automation services business, and intelligent field instruments.
