Tag Archives: Emerson. social media

Best Practices from the Social Trenches

Where else can you find five social media experts in the automation industry in one place? This panel is scheduled to happen at the Opening Session for the 7th Annual Marketing and Sales Summit on Wednesday, August

15th at 7:30 pm at the Driskill Hotel. Bring your toughest questions for these experienced social media practitioners!

Everywhere you read, someone is saying they are a social media expert. What does that mean, really? And what benefits are companies receiving? In this panel, we are talking with people who “do”, “work” and deliver results with social media every day for their company, for an organization they support, for their personal brand, or all of the above. Learn what habits they have developed to keep their social media efforts going every day: What do they read? How do they curate content? How do they interact with others? Is everything tweet-able? What are their patterns for posting and sharing information?

The panel will be moderated by Jim Cahill, Emerson’s Chief Blogger and Head of Social Media, who has been quoted in many social media books and published articles on best practices for his efforts in building Emerson’s thought leadership through social media. The panel will be comprised of:

  • Deirdre Walsh, Community Manager for Jive Software, who launched National Instruments brand in social media before Jive. An award-winning, program manager with a decade of digital and social media, integrated marketing, online community, and corporate communications experience.



  • Juliann Grant, ISA’s Social Media Community Manager and long time blogger/social media user since 2007 on behalf of Telesian Technology and for a non-profit organization that supports foster kids


  • Larry O’Brien, Fieldbus Foundation’s Global Marketing Manager leading their marketing efforts and presence in the social media channels, including the Foundation Fieldbus blog. Prior to this role, Larry was Research Director at ARC Advisory Group as an industry analyst and market researcher covering topics such as process fieldbus, distributed control systems, process safety, the automation services business, and intelligent field instruments.


Comments ( 6 )

Emerson’s Jim Cahill to Deliver Keynote at ISA M&S Summit

We are excited to announce that Jim Cahill will kick off  ISA’s 2010 Marketing & Sales Summit with a keynote presentation on “Social Media – Should We, Should We Not, or Should We just Ignore the Whole Thing?”

Anyone who is in the automation industry is aware of Jim Cahill and his award winning blog, EmersonProcessXperts.  Jim’s blog has evolved into a powerhouse of information for the process control world, and at the same time established a tall benchmark for other automation companies to measure up to in the social media world.  Jim was recently rewarded for all his good work, and now heads up all social media at Emerson.  But it wasn’t always roses for Jim.  It took a couple of years just to get a corporate blog approved at Emerson.  Many of us have watched Jim’s blog evolve, and we’re excited to hear his latest war stories about what is working and what isn’t when it comes to social media in business.

Here’s a summary of  Jim’s abstract:

Social Media, a.k.a. Web 2.0, seems to be the latest thing among marketing professionals. You can hardly find a B2B marketing site not talking about it. Jim Cahill, as Emerson’s chief blogger and head of social media, has more than four years of run-time with the Emerson Process Experts blog. He will share what’s been working, what’s not, and why your organization may want to take the plunge into social media, if you haven’t already. It can help with your listening, thought leadership, support, and formation of closer relationships.

Jim invites you to connect with him in advance to let him know what we would like to come away with in the presentation.  Leave a comment here, or contact Jim in Twitter or LinkedIn.

What do you want to know?

Comments ( 8 )