Walt Boyes is moderating this workshop at the Marketing & Sales Summit on Wednesday, September 1st from 1:00PM to 5:00PM. The cost is $195 – visit the registration page today to reserve your spot.
Marketing Communications and Public Relations for the Industrial Enterprise
Marketing is more than advertising and generating sales leads. Often overlooked is the power of public relations and marketing communications to create brand values, public and customer perception. But the recent emergence of social media has completely changed the tenor of marketing communications. The marketers are no longer in control of the conversation, and the conversation has become decidedly bidirectional. This workshop will examine the principles of industrial marketing communication, with special emphasis on the use and power of social media.
Walt has more than 30 years of experience in sales, sales management, marketing, and product development in the controls and instrumentation industry both for process instruments and environmental controls, including Executive Committee and Board experience in several companies. Walt currently is serving as Editor-in-Chief of CONTROL and www.controlglobal.com. Because of his broad subject matter expertise and business experience, he is uniquely qualified as a global automation industry analyst.
He serves as Principal of Spitzer and Boyes LLC, as an expert at business transformation for small to medium-sized companies. He provided strategic planning, organizational development, business re-organization and electronic business re-engineering services for companies from roughly $5 million to roughly $100 million in revenues per year. Walt has served both the profit and not-for-profit business sectors. He currently serves on the board of a subsidiary of Cypress Semiconductor.
Walt is an ISA Fellow. One of Walt’s proudest accomplishments is the R&D100 Award he shared with four other product development team members for development of a novel flow meter for use in wastewater In addition, he is considered an authority on business-to-business marketing, on social media, and on electronic commerce in the business-to-business arena, automation marketing and sales management.
Walt was Senior Contributing Editor for Industrial Marketing Practitioner magazine and Contributing Editor for Flow Control magazine. He is the Editor of The Instrumentation Reference Book, 4th Edition, published in 2009. With David Spitzer, he is the co-author of the “Consumer Guide to…” series of handbooks on field devices. He co-authored, with Shari Worthington of Telesian Technologies, eBusiness in Manufacturing: Putting the Internet to Work in the Industrial Enterprise. Walt was a founder and President of the CorgiAid foundation, and is a member of the board of ReadAssist and the Science Fiction and Fantasy Public Library foundation. He is a published writer of science fiction, and is a member of the Science Fiction and Fantasy Writers of America (SFWA). He also has served ISA for many years as a volunteer, and was Vice President of Publications for ISA, Vice-Chair of the Board of Department Vice-Presidents, served on ISA’s Executive Board, and is Past President of the ISA Seattle Section.