Every year there are enough changes in the search engine landscape that it requires an entire update from year before. In this presentation, I take a look at the latest trends in search engine marketing to help uncover new areas of opportunity for i
ndustrial automation companies. This year, content is king and is a requirement for driving success in any marketing campaign, especially in search. I also talked about how social media is now integrating with search in real-time, and that is something we all need to pay attention to in the next year.
It is said that by 2013, the information on the Internet will essentially double every 72 hours. That’s compounded by the fact that 70% of buyers start their research on search engines. So it’s important to get this stuff right.
Here is a copy of my slides, I include lots of updated numbers and statistics relevant for search. Also below that is the video stream presentation that you can download as well, if you would rather listen and watch than read.