Tag Archives: automation

Jane Lansing, VP of Marketing at Emerson Process to Keynote Summit

We are happy to announce that Jane Lansing, VP of Marketing at Emerson Process Management will be our keynote speake

r for the 7th Annual Marketing & Sales Summit.

Jane Lansing, Vice-President Marketing, Emerson Process ManagementJane has been leading Emerson Process Management’s Marketing efforts for several years, and we are happy to have her back as a keynote for the Summit. Jane keynoted our very first ISA Marketing & Sales Summit back in 2005. She was so personable and had some great insights about the industry and common challenges around marketing technical products. We look forward to having her back.

About Jane Lansing

30 years in the process automation business: 9 years as a software engineer and project manager, designing and executing process automation projects; 21 years with Emerson in various technical and commercial marketing positions. Prior to current position spent 4 years overseas as Systems Marketing Director, Europe. Currently responsible for Emerson Process Management marketing, including brand management, cross-divisional marketing coordination, and PlantWeb Marketing of products and solutions across all Emerson divisions globally. BSCE, University of Minnesota, 1976.

Other interests: Cross-cultural business consultant, Window on the World/FCI; Produced #1 selling musical comedy in 2003 Minnesota Theatre Festival; Mentor, Mentium 100; Volunteer ESL tutor (English as a second language); Languages: Spanish and Dutch.

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Become a Marketing and Sales Summit Sponsor

Are you interested in meeting influential marketing and sales executives from industrial automation companies?  If so, we’ve got an event for you.  The 7th annual ISA Marketing & Sales Summit in Austin (August 15-17, 2012) will bring toge

ther top marketing and sales professionals for a deep dive into the specific marketing and sales challenges unique to the automation industry.  Past events have included attendees from a number of Fortune 500 companies including ABB, Emerson, Honeywell, Jacobs Engineering, MatrikonOPC, Phoenix Contact, Rockwell, and Siemens.

We are seeking sponsors to support the continued success of the event.  I’m sure that you receive a number of requests to sponsor various events and activities.  So, what is it about this event that makes it different?  Following are some reasons to consider sponsoring…

  1. The majority of attendees at the event have budget responsibility for marketing and sales related purchases for their companies.
  2. The event schedule includes dedicated time for the attendees to mix and mingle with the sponsors.  All sponsors will receive a table in the networking area at which they can promote their companies products and/or services.
  3. Sponsors will be vigorously promoted by ISA.  This promotion will include pre-event recognition on websites and social media as well as in-event recognition including signage, along with an opportunity to address attendees.  Sponsors are invited to contribute on a very active event blog that generates good traffic and referral links.
  4. Sponsors will receive a complimentary registration for the event, among other benefits.
  5. Sponsors will receive a list of all attendees (including email addresses) for post-event follow-up.

Some additional details about this year’s Summit…

The theme of the event is “The New Rules of Customer Engagement: Riding the Winds of Change.”  The event will include two conference tracks centered around Marketing and Sales.  Additionally, pre-Summit workshops will be offered on Inbound Marketing, Creating a Content Engine, and Solution Selling Strategies.

Please consider becoming a sponsor for the 2012 ISA Marketing and Sales Summit.  For more information, you can contact me via e-mail ([email protected]) or phone (225-291-9591).  Thanks for your consideration!

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Creating Great Content

The first step in any effective inbound marketing strategy is creating remarkable content.  Most books and marketing consultants don’t provide much guidance in helping companies make their content more compelling.  This presentation, given by Jon DiPietro at the ISA Spring Leaders Meeting in Las Vegas, Nevada on 13-June, 2010, presents three keys to creating that compelling content.

The Slideshare presentation is embedded below, or you can download the slides and notes in PDF format: Creating Great Content (Notes).

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