Join us at the Summit for this presentation by Radhika Subramanian and Kate Laneve.
What’s all the hype around big data? In a recent study, CapGemini reported that leveraging Big Data to solve business problems Internet-Based Business
>will deliver 41% improvement in overall business performance over the next three years. However, most companies are still struggling to figure out how to leverage this data.
Discover how product and marketing managers can tap the power of pattern-based analytics to improve visibility across the product line based on customer buying patterns. The analysis of product data – along with sales, revenue and cost information – improves strategic decision-making because it reveals exactly which configurations customers are actually buying, highly popular feature combinations by segment, and then automatically optimizes the product mix to satisfy the demand most profitably.
Sales and marketing managers can discover how they can leverage these optimal configurations to boost sales, bundle and promote products and services as well as reduce lead times. Leveraging big data to sense and shape demand is already serving as a major competitive advantage for companies in manufacturing, telecommunications, retail and distribution. To see how it’s being deployed across departmental silos, Radhika Subramanian, founder and CEO of Emcien and Kate Laneve Director of Sales Operations for NCR will jointly present a case study that demonstrates how Emcien’s patented pattern-based analytics solutions enabled NCR to break down the functional silos across sales, product management and operations in order to convert Big Data into actionable intelligence. As a result, NCR realized a 25-percent increase in lead-to-win conversion, a 20 percent- reduction in length of sales cycle, and a 33-percent faster quote-to-cash cycle.
Radhika Subramanian is currently CEO of Emcien. She has nearly 20 years of experience helping large, sophisticated organizations optimize their business processes and achieve greater success. She is a leading expert regarding the impact of product complexity on the supply chain and has consulted with numerous Fortune 500 companies to reduce complexity in their organizations. In 1998, she co-founded Idmon Corporation, which specialized in analytical applications for the transportation industry. Idmon was funded by Cordova Ventures and Imlay Investments, and its launch customers were Delta Air Lines, Continental Airlines and South African Airways. The company was sold to Swissair Group in 2001.
Kate Laneve is the Director of Sales Operations for NCR Corporations’
Global Sales team has over 30 years experience in developing innovative approaches to improving sales productivity. Currently, her primary responsibility is to ensure full sales enablement through the deployment
of effective and efficient training, tools and processes.