ISA’s 7th Annual Marketing & Sales Summit
“The New Rules of Customer Engagement: Riding the Winds of Change”
CALL FOR PAPERS
Abstracts due 16 April 2012
August 15-17th, 2012
at the Historic Driskill Hotel in Downtown Austin, Texas
You are invited to submit an abstract for ISA’s 7th Annual Marketing and Sales Summit, sponsored by the ISA Management Division.
How do you reach your customer today?
Regardless of how the world’s economies shift and sway, connecting with the customer is what it’s all about. But customer engagement has changed. How is your company adjusting to these changes? We want to hear from you.
Share your expertise, solutions, and with other marketing and sales professionals in Historic Downtown Austin! Join us at the 7th Annual ISA Marketing and Sales Summit to discuss these core issues and how it’s affecting companies like yours in the automation market.
How to submit an abstract
Abstracts should be submitted based on the summit theme and topics below. Abstracts should be 500 words or less and describe what the presentation will cover. If your abstract is accepted and you agree to submit a presentation for the conference proceedings, you are also agreeing to register and present at the 7th Annual ISA Marketing & Sales Summit.
Two Conference Tracks: Marketing & Sales
- Strategy and Business Development
- Integrated Strategies for Marketing and Sales
- Digital Marketing and Social Media
- Complex Sales Best Practices
- Strategies in Vertical Markets
Sample topic areas include best practices in social media, guerilla marketing, brand marketing, winning complex accounts, market-driven product development, business development and engineering, product marketing management vs. product management, sales vs. marketing, branding in the web 2.0 era, redefining advertising in the digital age, and more.
Submit Today!
Please submit your abstract no later than 16 April 2012 to Shari Worthington, program chair at [email protected]
Conference Location
ISA’s 7th Annual Marketing & Sales Summit
15-17 August, 2012 – at the Historic Driskill Hotel in Downtown Austin, Texas
$170/night
