Phil Mershon provides an excellent summary of new research by Hubspot and Edison Research in his July 14th blog post, How to Grow Social Media Leads:
New Research
The research confirms how social media contributes to bottom-line results:
- More frequent blog posts bring greater traffic and leads
- A steady library of blog posts grew leads and traffic better
- More Twitter followers = more leads
- Bigger Facebook fanbases mean better results
- Social demographics are growing
Phil’s post includes links to several SocialMediaExaminer’s How-To articles to help:
(1) 26 Ways to Use Social Media to Generate Leads by Debbie Hemley
(2) 6 Ways to Constantly Produce Quality Blog Content by Denise Wakeman
(3) 21 Creative Ways to Increase Your Facebook Fanbase by Mari Smith
(4) 8 Simple Steps to Growing a Quality Twitter Following by Cindy King
This post was authored by Deborah Franke, a freelance digital marketing expert who authors a blog and is a member of the ISA Marketing & Sales Summit Planning Committee.
