On Thursday during lunch, we will be holding a plenary panel to explore the need for marketing automation to support Customer 2.0.
This year’s Summit is all about exploring how industrial and automation companies are adjusting to the evolving r
ole of creating and supporting customers in a socially connected world. Customers do not need to rely as heavily on the sales cycle and sales personnel to acquire the information they need to make a decision. At the same time, marketing and sales personnel need to make sure that prospects and customers are seeing information that supports their buying cycles at the most opportune moments without being in their face. It’s the ultimate balancing act.
We have organized an esteemed panel of marketing automation professionals from leading software companies to help us explore how marketing automation can benefit your organization.
Panelists:
Bryan Brown, Director of Product Strategy, SilverPop
Kristin Hambelton, VP of Marketing, Neolane
Gaurav Kotak, Sr. Director of Product Marketing, Marketo
Jim Williams, Director of Product Marketing, Eloqua
Questions being posed:
- How has customer 2.0 put more emphasis on the need for marketing automation in a socially connected world?
- What information holes does marketing automation provide that helps both marketing and sales execs?
- What are the top 3 ROI factors marketing automation can deliver a business?
- What are the most common obstacles that marketing can anticipate when it comes to proposing an automated solution?
- What if I don’t have a CRM system or are starting with an excel spreadsheet for a database? Will it still work?
- What examples of cost savings can be expected from deploying a marketing automation system?
- What does a marketing automation system replace in terms of traditional/free tools?
- How would a company / its marketing efforts be negatively affected if they do not implement a marketing automation system?
- How does the cloud impact future functionality?
- How do marketing automation systems help deliver more qualified leads?
- What about Microsoft’s impact on this market?
- Why is marketing automation taking so much longer to catch on than sister systems like CRM?
Did we miss anything? Feel free to add your questions by adding a comment to this post.
Bryan Brown – Director of Product Strategy, Silverpop
As the director of product strategy, Bryan Brown is responsible for defining the broad strategic vision of Silverpop’s family of products and helping marketers grow revenue. As such, he is instrumental in leading the innovation and solutions that make up Engage 8, educating marketers on the latest email marketing and marketing automation trends, and sharing tips for more strongly engaging customers and prospects.
Previously, Bryan was the solutions architect and visionary behind Silverpop’s lead-management and marketing automation capabilities. He is a sought-after marketing thought leader, having helped hundreds of businesses adapt and thrive in the ever-changing digital age of marketing.
Kristin Hambelton, VP of Marketing, Neolane
Kristin Hambelton is the Vice President of Marketing responsible for North American marketing efforts in all areas including field marketing, partner marketing, and product marketing. As an expert in digital marketing, she launched and continues to lead Neolane’s worldwide social media, website, and search marketing, as well as corporate marketing efforts including analyst relations.
Kristin has spent her career in global marketing leadership roles driving leads, building brands, creating desired market awareness, and providing competitive advantage for the high technology products and services companies that she worked for including IDC, Kronos, and Digital Equipment Corporation. She has won numerous awards for her contributions and is a frequent guest speaker at events and contributor to industry publications. You can follow Kristin on Twitter @KMHambelton
Gaurav Kotak, Sr. Director of Product Marketing, Marketo
Gaurav leads product marketing at Marketo. His team drives strategic marketing for Marketo’s Revenue Performance Management products and go-to-market planning for new products and releases. He has over 10 years of marketing, technology and business development experience at companies such as SuccessFactors, Intuit and Scale Venture Partners. While working in venture capital, Gaurav helped scale the revenues of over a dozen software and Internet businesses.
Jim Williams, Director of Product Marketing, Eloqua
An Eloqua veteran and pioneer of the company’s Cambridge presence, Jim directs Eloqua’s demand generation and product marketing strategy (aka: cooking for chefs). It surprises many that long before untangling the complex dynamics of revenue creation and dissecting pipeline reports, Jim was a White House intern. It’s true. Follow him on Twitter at @jimcwilliams.
