Emerson’s Jim Cahill to Deliver Keynote at ISA M&S Summit

We are excited to announce that Jim Cahill will kick off  ISA’s 2010 Marketing & Sales Summit with a keynote presentation on “Social Media – Should We, Should We Not, or Should We just Ignore the Whole Thing?”

Anyone who is in the automation industry is aware of Jim Cahill and his award winning blog, EmersonProcessXperts.  Jim’s blog has evolved into a powerhouse of information for the process control world, and at the same time established a tall benchmark for other automation companies to measure up to in the social media world.  Jim was recently rewarded for all his good work, and now heads up all social media at Emerson.  But it wasn’t always roses for Jim.  It took a couple of years just to get a corporate blog approved at Emerson.  Many of us have watched Jim’s blog evolve, and we’re excited to hear his latest war stories about what is working and what isn’t when it comes to social media in business.

Here’s a summary of  Jim’s abstract:

Social Media, a.k.a. Web 2.0, seems to be the latest thing among marketing professionals. You can hardly find a B2B marketing site not talking about it. Jim Cahill, as Emerson’s chief blogger and head of social media, has more than four years of run-time with the Emerson Process Experts blog. He will share what’s been working, what’s not, and why your organization may want to take the plunge into social media, if you haven’t already. It can help with your listening, thought leadership, support, and formation of closer relationships.

Jim invites you to connect with him in advance to let him know what we would like to come away with in the presentation.  Leave a comment here, or contact Jim in Twitter or LinkedIn.

What do you want to know?

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8 Responses to “Emerson’s Jim Cahill to Deliver Keynote at ISA M&S Summit”

  1. Jim Cahill June 24, 2010 at 2:57 pm #

    Thanks for the kind words, Juliann!

    I’m sure we’ll have some of the best minds in sales and marketing in our industry, so I’ll have to be prepared to bring my A-game.

    I look forward to seeing you and everyone else there!

  2. JuliannGrant June 24, 2010 at 3:10 pm #

    Thanks, Jim. You are right, this is a GREAT group of people we have coming to the Summit. Definitely the A game is needed :-)…

    It will also be great to catch up with you in person…that’s always a treat!

    See you in September!!

  3. JuliannGrant June 24, 2010 at 3:11 pm #

    I do have a couple of questions too for your preso..–

    Does Emerson publish guidelines or a policy for social media?

    Is social media considered a full time role or part of one’s overall role for those who manage blogs, etc?

  4. Jim Cahill July 21, 2010 at 8:41 pm #

    Juliann, We don’t have published guidelines but I’m hoping we can get some Emerson-wide ones adopted, much like IBM has with their Social Computing Guidelnes- http://www.ibm.com/blogs/zz/en/guidelines.html

    For all of the Emerson bloggers that I know, blogging is a part time endeavor.

    I’ve moved into a social media management role where blogging is a portion of what I do, along with sharing social media best practices and establishing social media governance amongst the Emerson Process Management businesses.

  5. Jim Cahill May 27, 2011 at 3:51 pm #

    Just to clarify my comments, there are no posted social media guidelines of which I’m aware on any of the “outside the firewall”, external-facing Emerson websites. Policies have existed for many years across many of the Emerson businesses. These are found in employee handbooks, on intranet sites, etc.

  6. JuliannGrant May 27, 2011 at 6:26 pm #

    Thanks for adding that clarification, Jim!

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