We are excited to announce that Jim Cahill will kick off ISA’s 2010 Marketing & Sales Summit with a keynote presentation on “Social Media – Should We, Should We Not, or Should We just Ignore the Whole Thing?”
Anyone who is in the automation industry is aware of Jim Cahill and his award winning blog, EmersonProcessXperts. Jim’s blog has evolved into a powerhouse of information for the process control world, and at the same time established a tall benchmark for other automation companies to measure up to in the social media world. Jim was recently rewarded for all his good work, and now heads up all social media at Emerson. But it wasn’t always roses for Jim. It took a couple of years just to get a corporate blog approved at Emerson. Many of us have watched Jim’s blog evolve, and we’re excited to hear his latest war stories about what is working and what isn’t when it comes to social media in business.
Here’s a summary of Jim’s abstract:
Social Media, a.k.a. Web 2.0, seems to be the latest thing among marketing professionals. You can hardly find a B2B marketing site not talking about it. Jim Cahill, as Emerson’s chief blogger and head of social media, has more than four years of run-time with the Emerson Process Experts blog. He will share what’s been working, what’s not, and why your organization may want to take the plunge into social media, if you haven’t already. It can help with your listening, thought leadership, support, and formation of closer relationships.
What do you want to know?