Seth Godin wrote a recent post on the atomization of media and communications, http://sethgodin.typepad.com/seths_blog/2011/08/consumers-and-creators.html ,
beginning 50 years ago where for every broadcaster on primetime news there were a million viewers to now where for every blog or YouTube account there may be 100 viewers. This half century transition from broadcasting to extreme narrowcasting speaks directly to the problem of reaching Customer 2.0. Many of today’s industrial markets are heavily fragmented where the total publics for a given valve or controller is often measured in the hundreds to perhaps thousands. Narrowcasting and direct methods become the most effective to reach that given public especially when integrated with web based social media.
Join us at the 6th Annual ISA Marketing and Sales Summit to discuss these core issues and how it’s affecting companies like yours. Discover how other automation companies are embracing Customer 2.0.