Breakout Sessions Added to 2013 ISA Marketing & Sales Summit

We are pleased to announce the lineup of breakout sessions added to the agenda for the 2013 Marketing & Sales Summit in New Orleans.


Wed/Thurs/Fri, September 11-13, 2013
W Hotel New Orleans
New Orleans, LA

Helping marketing and sales execs in the industrial automation markets meet the strategic and tactical challenges of the 21st century

Conference site:

Early bird discount by June 15, 2013
• ISA Member: $445 • ISA Non-member: $595 • Workshops: $195

Conference pricing
• ISA Member: $555 • ISA Non-member: $695 • Workshops: $225


Wednesday, September 11, 2013

10:00am-12:00 pm Local Facility Tour

1:00-5:00 pm Pre-Summit Workshop
PR101: Effective Marketing Communication for the Automation Industry, Walt Boyes, Principal, Spitzer & Boyes

5:00-6:30 pm Exhibit setup & registration

6:30-7:30 pm Reception and Networking with refreshments in exhibit area
Plus ISA New Orleans Section networking

7:30-7:40 pm Welcome: Juliann Grant, Director, Management Division, ISA
Introduction: Shari Worthington, Program Chair

7:40-8:30 pm Plenary: Social Media Marketing During a Crisis: Boston Marathon Revisited: Jim Cahill, Emerson Process, Joel Don, ISA Social Media Community Manager, Dick Morley, and Christina Stephens, Communications Director, Louisiana Department of Health & Hospitals

Thursday, September 12, 2013

7:00-8:00 am Registration check-in

8:00-8:05 am Introduction: Shari Worthington, Program Chair

8:05-8:15 am Opening and Welcome: Walt Boyes, Conference Chair

8:15-8:30 am ISA Welcome: Peggie Koon, ISA President-Elect

8:30-9:45 am Keynote: Peggy Smedley, Editorial Director, Connected World magazine, “M2M: Service Before Your Customer Sees It Coming”

9:45-10:15 am Morning Networking Break with refreshments by exhibit area

10:15-11:45 am Break-out Sessions I

“7 Tips from 7 Years in Social Media,” Jim Cahill, Chief Blogger, Emerson Process, and Joel Don, ISA Social Media Community Manager

“Channel Partner Strategies: Marketing and Sales Tactics to Drive Sales Performance,” Juliann Grant, VP Marketing, eCoast Sales Solutions

11:45-1:00 pm Lunch Buffet with Panel Discussion: “Big Data: What are we learning from mobile technology & loyalty programs?”

1:00-2:30 pm Break-out Sessions II

“Panda, Penguin, Rabid CPCs: The Zookeeper’s Guide to Search Marketing 2013,” Shari L Worthington, President, Telesian Technology

“Gemba Walking Marketing & Sales,” Doug Brock, Location Manager, Kendall Electric

2:30-3:00 pm Afternoon Networking Break with refreshments by exhibit area

3:00-5:00 pm NEW! UNCONFERENCE

• Dick Morley: Never Take an Engineer on a Field Trip
• Walt Boyes & Jon DiPietro: Inbound & Outbound Marketing
• Open: Topic TBD at start of conference

6:00pm Evening group event: Good music and good food at Mulate’s!

Friday, September 13, 2013

8:00-8:30 am Registration Check-in, Breakfast, and Networking

8:30-9:30 am Break-out Sessions III (choose 1 of 2)

“The New Marketing Skill Set: How to Develop Tomorrow’s Experts Today,” Matt Leary, Principal, Solutions Insights

“Deeply Understanding Your Customer,” Joy Ward, Principal, Natural Insights

9:40-10:40 am Break-out Sessions IV (choose 1 of 2)

“Competitive Pressures and Their Influence on Functionality, Capacity, and Tool Sets for Long Term Supported Control System Products,” by Chris Smith, Director Foxboro SCADA, Invensys

“Building an Industrial Social Media Community,” Brian Joosse, Symmetri Marketing, and Emerson Electric

10:40-11:00 am Morning Networking Break

11:00 am-12:30 pm Marketing & Sales “Speed Dating” Q&A
(35 minutes per room, rotate through 3 rooms)

• Sales: Rick Albrecht, Dynatech Control Solutions
• Blogging for Business: Gary Mintchell,
• Social Media: Joel Don, ISA Social Media Community Manager

12:30-2:00 pm Lunch Buffet with FIreside Chat with Dick Morley, “What Does Pack Size Have to do with Marketing and Sales?”

2:00 pm Conference close

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