ISA Marketing & Sales Summit

A couple of weeks ago, the International Society of Automation launched their first social media effort to bring visibility to the worlds’ brightest minds in automation technology through the ISA Interchange.  As both Eoin O Riain and Jim Cahill have already pointed out, the ISA Interchange is meeting place for ISA members and automation technology professionals at large to share, collaborate and exchange ideas to advance automation technology and the automation profession.

“We’ve integrated today’s successful social networking tools with some of the richest resources in the automation field,” said ISA Executive Director and CEO, Pat Gouhin. “ISA Interchange provides rich ISA resources for our members, our customers and the automation community.”

Gouhin continued, “One of our key priorities was to spark discussions about automation topics across technologies. Technicians, engineers, managers, students, all expect instant access to information, and we’re pleased to give them a tool that will enhance their success.”

The ISA Interchange will integrate multiple social media touch points including Twitter, LinkedIn, Facebook, photos on Flickr, and live and recorded presentations on LiveStream.  A YouTube and Slideshare channel is also being brought online as we write this entry.

ISA members from across the world are encouraged to share their papers, presentations, research notes on ISA Interchange to increase the visibility of the technology expertise that resides among the association’s members.  Submitting content is easy with this upload page.

We hope you check it out and bookmark it for future referral.  And if you are an ISA member, be sure to submit some content on your or your company’s behalf to share the good work being done in your industry and profession!

This post originally appeared on the What’s Working in Marketing Blog by Telesian Technology.

To preview one of our upcoming workshops at the ISA Marketing & Sales Summit, Jon DiPietro will be leading a 60-minute webinar:

“Introduction to Inbound Marketing”

Date: 3 May 2011
Time: 12:00 p.m.–1:00 p.m. EDT
Price: FREE

Learn how to attract quality attention to your website, generate leads, and convert viewers to customers with this live webinar and workshop.

Marketing Challenges Today

Traditional marketing approaches like advertising, trade shows, direct mail, and cold calling are becoming increasingly less effective. People’s attention spans are short and are spread thinly across a wide array of media, making them harder to target. People are also getting better at avoiding interruptive messages like commercials and sales calls.

Outbound marketing is getting harder and more expensive. Conversely, inbound marketing is an approach that uses the Internet to attract quality attention to your website, generate leads, and convert viewers to customers.

What You Can Learn From “Introduction to Inbound Marketing”
The “Introduction to Inbound Marketing” webinar and workshop will describe how to craft compelling content and optimize it for search, share that content effectively on social networks, convert visitors to leads and leads to customers, and measure it all!

Login Instructions

Follow this link to login.

Then dial +1 760-569-6000 and enter participant code 434201# to connect.

About the Presenter

Jon DiPietro is a Certified Inbound Marketing Professional and author of the upcoming book, “Social Media for Engineers and Scientists.”

He is the Founder and Principal of Domesticating IT, an inbound marketing blog. Domesticating IT serves clients across the United States, Canada, Australia and Japan.
Jon consults and holds leadership positions in the International Society of Automation (ISA) and the New England Water Works Association.

He is also a frequent speaker on Internet marketing and social media topics at conferences, workshops, symposia, and Chambers of Commerce.

This webinar is sponsored by the ISA Management Division. The ISA Management Division is hosting the ISA 6th Annual Marketing & Sales Summit in St. Louis, Missouri this September.

Calling all Marketing and Sales Professionals in Industrial Automation, B2B Sales & Marketing, Systems Integrators, Technical Marketers…we want to learn from you!

You are invited to share your expertise, solutions, and best practices for how to thrive in our fast-paced, technology-driven markets.  We need your help to move our industry ahead by sharing your experience with other marketing and sales professionals in the industrial automation community.

Approved abstracts will be presented at the upcoming 6th Annual ISA Marketing & Sales Summit:

September 7-9th, 2011
Chase Park Plaza Hotel
St. Louis, MO

Topics for consideration cover these areas:

• Strategic Marketing – market segmentation and research, brand marketing, developing marketing personas, industry marketing
• Integrated Marketing and Sales – successful guerrilla marketing, lead generation programs, event marketing, sales tactics and tools
• Online Marketing and Social Media – successful campaigns, ROI examples, online branding, web site strategies, social media tips and tools
• Product Marketing & Management -market-driven product development, product marketing vs. product management
• Sales Best Practices – business development, winning complex accounts, distributor channel strategies, sales training practices

Abstracts should be submitted based on the topics listed above or related areas. Abstracts should be 500 words or less and describe what the presentation will cover along with a brief bio.

In order to be considered for the 2011 program, please submit your abstract no later than 14 March 2011, to Shari Worthington, Summit program chair, at sharilee@telesian.com.

This event is sponsored by the International Society of Automation (ISA) Management Division.

We’ve created a Slideshare event to warehouse all of the presentations from the 2010 Marketing and Sales Summit. We’ll also be creating individual posts here on the site with additional content from some of the presenters.

http://www.slideshare.net/event/2010-isa-marketing-sales-summit