Customers are a tricky lot…changing their minds, not responding to what you thought would get their attention, clicking where you didn’t expect. Sometimes it’s a wonder customers and their suppliers ever connect
Register today for
ISA Marketing & Sales: Do You Know Why Your Customers Do What They Do?
February 28, 2013, 12:00-1:00pm eastern
Do you know if you are making the most of your market research dollars? Even though you’re paying for research, are you just not finding what you need to know? Do you know how to ask for the right research to match your planning and branding needs? Are you buying what everyone else does just because it’s a popular method or supplier? Do you really know what you should be getting from your quantitative or qualitative research?
If you answered “yes” to any of the above questions, please join us for an engaging webinar on how to make market research your best information resource. Join Mary Samuelson and Joy Ward of Natural Impulses as they discuss how to get the most from your research budget. Find out how to determine what you really need to know. Learn how to define your approach, assemble the best research team, and then interpret the data to help you refine your lead generation, branding, and product development programs.
Mary Samuelson and Joy Ward are the Principals of Natural Impulses, a research firm devoted to helping their clients reach the deepest understanding of their markets. They have been extensively involved in market research, from origin to completion. They help clients effectively utilize findings for branding or rebranding their products/service/companies. Their firm has worked with a broad range of manufacturers and service providers, including Bristol-Myers-Squibb, Kraft Foods, Abbott Labs, Delta Batteries, Quaker Oats, Clorox, Walmart, and more.