ISA Marketing & Sales Summit

ISA’s 7^th Annual Marketing & Sales Summit
“The New Rules of Customer Engagement: Riding the Winds of Change”

CALL FOR PAPERS
Abstracts due 16 April 2012

August 15-17th, 2012
at the Historic Driskill Hotel in Downtown Austin, Texas

You are invited to submit an abstract for ISA’s 7th Annual Marketing and Sales Summit, sponsored by the ISA Management Division.

How do you reach your customer today?

Regardless of how the world’s economies shift and sway, connecting with the customer is what it’s all about. But customer engagement has changed.  How is your company adjusting to these changes? We want to hear from you.

Share your expertise, solutions, and with other marketing and sales professionals in Historic Downtown Austin!  Join us at the 7th Annual ISA Marketing and Sales Summit to discuss these core issues and how it’s affecting companies like yours in the automation market.

How to submit an abstract

Abstracts should be submitted based on the summit theme and topics below. Abstracts should be 500 words or less and describe what the presentation will cover. If your abstract is accepted and you agree to submit a presentation for the conference proceedings, you are also agreeing to register and present at the 7th Annual ISA Marketing & Sales Summit.

Two Conference Tracks:  Marketing & Sales

• Strategy and Business Development
• Integrated Strategies for Marketing and Sales
• Digital Marketing and Social Media
• Complex Sales Best Practices
• Strategies in Vertical Markets

Sample topic areas include best practices in social media, guerilla marketing, brand marketing, winning complex accounts, market-driven product development, business development and engineering, product marketing management vs. product management, sales vs. marketing, branding in the web 2.0 era, redefining advertising in the digital age, and more.

Submit Today!

Please submit your abstract no later than 16 April 2012 to Shari Worthington, program chair at sharilee@telesian.com.

Conference Location

ISA’s 7th Annual Marketing & Sales Summit

15-17 August, 2012 – at the Historic Driskill Hotel in Downtown Austin, Texas

$170/night

http://www.driskillhotel.com/

A couple of weeks ago, the International Society of Automation launched their first social media effort to bring visibility to the worlds’ brightest minds in automation technology through the ISA Interchange.  As both Eoin O Riain and Jim Cahill have already pointed out, the ISA Interchange is meeting place for ISA members and automation technology professionals at large to share, collaborate and exchange ideas to advance automation technology and the automation profession.

“We’ve integrated today’s successful social networking tools with some of the richest resources in the automation field,” said ISA Executive Director and CEO, Pat Gouhin. “ISA Interchange provides rich ISA resources for our members, our customers and the automation community.”

Gouhin continued, “One of our key priorities was to spark discussions about automation topics across technologies. Technicians, engineers, managers, students, all expect instant access to information, and we’re pleased to give them a tool that will enhance their success.”

The ISA Interchange will integrate multiple social media touch points including Twitter, LinkedIn, Facebook, photos on Flickr, and live and recorded presentations on LiveStream.  A YouTube and Slideshare channel is also being brought online as we write this entry.

ISA members from across the world are encouraged to share their papers, presentations, research notes on ISA Interchange to increase the visibility of the technology expertise that resides among the association’s members.  Submitting content is easy with this upload page.

We hope you check it out and bookmark it for future referral.  And if you are an ISA member, be sure to submit some content on your or your company’s behalf to share the good work being done in your industry and profession!

This post originally appeared on the What’s Working in Marketing Blog by Telesian Technology.

To preview one of our upcoming workshops at the ISA Marketing & Sales Summit, Jon DiPietro will be leading a 60-minute webinar:

“Introduction to Inbound Marketing”

Date: 3 May 2011
Time: 12:00 p.m.–1:00 p.m. EDT
Price: FREE

Learn how to attract quality attention to your website, generate leads, and convert viewers to customers with this live webinar and workshop.

Marketing Challenges Today

Traditional marketing approaches like advertising, trade shows, direct mail, and cold calling are becoming increasingly less effective. People’s attention spans are short and are spread thinly across a wide array of media, making them harder to target. People are also getting better at avoiding interruptive messages like commercials and sales calls.

Outbound marketing is getting harder and more expensive. Conversely, inbound marketing is an approach that uses the Internet to attract quality attention to your website, generate leads, and convert viewers to customers.

What You Can Learn From “Introduction to Inbound Marketing”
The “Introduction to Inbound Marketing” webinar and workshop will describe how to craft compelling content and optimize it for search, share that content effectively on social networks, convert visitors to leads and leads to customers, and measure it all!

Login Instructions

Follow this link to login.

Then dial +1 760-569-6000 and enter participant code 434201# to connect.

About the Presenter

Jon DiPietro is a Certified Inbound Marketing Professional and author of the upcoming book, “Social Media for Engineers and Scientists.”

He is the Founder and Principal of Domesticating IT, an inbound marketing blog. Domesticating IT serves clients across the United States, Canada, Australia and Japan.
Jon consults and holds leadership positions in the International Society of Automation (ISA) and the New England Water Works Association.

He is also a frequent speaker on Internet marketing and social media topics at conferences, workshops, symposia, and Chambers of Commerce.

This webinar is sponsored by the ISA Management Division. The ISA Management Division is hosting the ISA 6th Annual Marketing & Sales Summit in St. Louis, Missouri this September.