2011 Marketing & Sales Summit

When?
September 7-9, 2011

Where?
Chase Park Plaza Hotel, St. Louis, MO, USA

How much?
$495 for full two-day conference (see full price list)

Are You Ready for Customer 2.0?

Social networking… smart phones… tablets… blogging… self-publishing…content creation…media distribution

The digital revolution is radically changing the way businesses must market themselves and requires new tools and tactics for sales. Customer 2.0 is more mobile, better informed, less reachable, and expects more than ever before.

In this new Web 2.0 reality, the users of a medium are also its owners. This mass democratization has shifted the power away from advertisers and demands a new messaging strategy. Our customers have ready access to information 24 hours a day, and it’s not just about appearing in Google Search anymore. Broadcasting a message is no longer sufficient, it’s just as important to listen and discover what our customers want and truly care about. It may not be what we think it is! In the automation industry, this complexity is only increasing. Buying teams are growing, budgets are shrinking, the sphere of influence is beyond the reach of any marketing and sales team.

How does an industrial automation company compete?

Join us at the 6th Annual ISA Marketing and Sales Summit to discuss these core issues and how it’s affecting companies like yours. Discover how other automation companies are embracing Customer 2.0. Have the conversations that help improve your business and expand your professional expertise and network.

Twelve Sessions, Three Tracks
Choose from twelve different breakout sessions across three tracks that will cover a variety of sales and marketing topics designed to get you ready for Customer 2.0. From public relations to search engine optimization and product management to public relations, you won’t want to miss out on these valuable sessions!

Compelling Keynotes
Each year, the ISA Marketing and Sales Summit recruits thought leaders and industry analysts who deliver important and innovative presentations. With three separate keynote addresses, you’re sure to come away inspired and informed!

Innovative Format
We introduced a new, innovative format at the 2010 Marketing & Sales Summit: We called it “Marketing and Sales Speed Dating.” It borrows from its namesake by offering attendees the opportunity to sit in on round-table discussions, asking questions and exchanging ideas in an informal atmosphere.

Networking Events
The ISA Marketing & Sales Summit offers plenty of opportunities to network with executive level sales and marketing professionals. With plant tours, special events, evening receptions and refreshment breaks, you’re sure to expand your professional network!

Last year’s summit in Atlanta was my first. I was amazed at how willing all of the attendees were to share ideas and practices. Of course all of the conversations had a professional limit to the amount of disclosure, but everyone was very willing to talk. I met people from outside my circle that I would never meet anywhere else.

Sponsored by the ISA Management Division, the ISA’s Annual Marketing & Sales Summit will help marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century. This unique event is designed exclusively for senior sales and marketing professionals in the automation markets.

10:00am – 12:00pm	Facility Tour (Emerson’s Engineering Center)
1:00pm – 5:00pm	Pre-summit workshops
5:00pm – 6:30pm	Exhibit setup and registration
6:30pm – 7:30pm	Reception and networking
7:30pm – 7:40pm	Welcome and introduction
7:40pm – 8:30pm	Industry Analyst Keynote

7:00am – 8:00am	Registration, check-in, breakfast, networking
8:00am – 8:30am	Introduction, Opening and Welcome
8:30am – 9:45am	Keynote
9:45am – 10:15am	Morning networking break
10:15am – 11:45am	Break-out session 1 (three tracks)
11:45am – 1:00pm	Lunch buffet
1:00pm – 2:30pm	Break-out session 2 (two tracks)
2:30pm – 3:00pm	Afternoon networking break
3:00pm – 4:30pm	Break-out session 3 (two tracks)
4:30pm – 5:45pm	Fireside chat with Dick Morley
6:00pm	Evening group event: Tour of Anheuser Busch

7:00am – 7:30am	Registration, check-in, breakfast, networking
7:30am – 8:55am	Distribution roundtable
9:00am – 10:30am	Break-out session 1 (three tracks)
10:30am – 10:45am	Morning networking break
10:45am – 12:45pm	Marketing & Sales “Speed Dating” (45 minutes per room, rotate through 2 rooms)
12:45pm – 2:00pm	Lunch buffet
2:00pm	Conference close

Click here to download the 2011 Marketing & Sales Summit Agenda

Breakout Sessions

While time slots have not yet been assigned, the list of breakout sessions is as follows:

Social Media Track

How Prepared Are We for Customer 2.0?, Scott Sommer, Jacobs Engineering, and Juliann Grant, Telesian

The Essentials of Webinars, George Buckbee, Expertune

Web 2.0 Strategies to Reach Vertical Markets, Jeff Cawley, Northwest Analytical

Sales Track

Increasing Our Value to the iPod Generation, Rick Dolezal, ABB Inc.

Winning Complex Accounts, Robert Sammons, Wilson-Mohr, Katherine Persac, ProSys

Collaborating with Key Accounts: The New Imperative for Marketing & Sales, Steve Hurley and Rob Leavitt, Solutions Insights

Marketing Track

Applying Baldridge to the Marketing Function, Doug Brock, Kendall Electric

Marketing & PR Food for Thought, Valerie Harding, Ripple Effect Communications

Transforming Local Best Practices to a Global Competence, Marcus Tennant and Kyoko Fukada, Yokagowa

“The Day We Failed” Success Story, Rick Caldwell, SCADAware

Pricing

Pre-conference workshops: $195
Opening night reception: $30
Two day conference registration: $495 for ISA members, $595 for non-members (includes 1 year membership)
Thursday luncheon: $40
Thursday event/outing (TBA): $60

Hotel room rate: $145 single/double (reservation cutoff date is 15-Aug)

The Summit will be held 7-9 September 2011 at the Chase Park Plaza in St Louis, MO. Click here to learn more about the local venue.