To preview one of our upcoming workshops at the ISA Marketing & Sales Summit, Jon DiPietro will be leading a 60-minute webinar:
“Introduction to Inbound Marketing”
Date: 3 May 2011
Time: 12:00 p.m.–1:00 p.m. EDT
Learn how to attract quality attention to your website, generate leads, and convert viewers to customers with this live webinar and workshop.
Marketing Challenges Today
Traditional marketing approaches like advertising, trade shows, direct mail, and cold calling are becoming increasingly less effective. People’s attention spans are short and are spread thinly across a wide array of media, making them harder to target. People are also getting better at avoiding interruptive messages like commercials and sales calls.
Outbound marketing is getting harder and more expensive. Conversely, inbound marketing is an approach that uses the Internet to attract quality attention to your website, generate leads, and convert viewers to customers.
What You Can Learn From “Introduction to Inbound Marketing”
The “Introduction to Inbound Marketing” webinar and workshop will describe how to craft compelling content and optimize it for search, share that content effectively on social networks, convert visitors to leads and leads to customers, and measure it all!
Follow this link to login.
Then dial +1 760-569-6000 and enter participant code 434201# to connect.
About the Presenter
Jon DiPietro is a Certified Inbound Marketing Professional and author of the upcoming book, “Social Media for Engineers and Scientists.”
He is the Founder and Principal of Domesticating IT, an inbound marketing blog. Domesticating IT serves clients across the United States, Canada, Australia and Japan.
Jon consults and holds leadership positions in the International Society of Automation (ISA) and the New England Water Works Association.
He is also a frequent speaker on Internet marketing and social media topics at conferences, workshops, symposia, and Chambers of Commerce.
This webinar is sponsored by the ISA Management Division. The ISA Management Division is hosting the ISA 6th Annual Marketing & Sales Summit in St. Louis, Missouri this September.
It’s funny, because one of the most powerful reasons to attend any kind of professional conference is for the networking. Sure, you’re attending because you want to learn something viagra online
MG_11393.jpg”>new, but the real power comes through the networking with other attendees. First you get to connect all those online social profiles with a real person. I always find it interesting to match up names and faces, and see how close do they come to the “in my head” expectation? Just recently when I met a client for the first time, they said to me, “Gee, I thought you’d have red hair…” That made me laugh because I’ve never had red hair, perhaps highlights but not red hair! It must have been their “in the head” expectation of me. [Mental note: Update my profile pictures]…
In any case, one of my beliefs is to always be networking, and not wait for something to happen BEFORE starting to network. That way when you really need their help, it won’t be as hard to ask for help vs. reaching out 5 years after the fact. The good news is LinkedIn, Facebook and such makes it even easier to reach out to our past. But does your future lie within your past contacts?
The reason I bring this all up is becuase the ISA Marketing & Sales Summit is the ONLY B2B marketing and sales event dedicated to the industrial automation markets. I’ve been to several B2B marketing-type events, and they are always great but slightly off center from what I know our industrial automation clients will need or relate to.
Networking Among Competitors
The Automation market has always been quirky when it comes to the competition, and it extends to the customer we serve. Heck, it’s always been extremely difficult to get a case study published for gosh sakes!! Among many initial worries for new attendees coming to the event (or securing approval from your manager) is…”Why would I want to meet and share strategies with competitors?” It does seem counter-intuitive. But nothing could be closer to the truth. Every year I’m always impressed with the type of networking that happens at this event. Beyond the fun, there are real connections being made.
In fact, some of most powerful sharing and collaboration I’ve been fortunate to experience happens at this event. First, there are no competitor secrets being shared during the event. What does happen is you discover other people …who are like you….who are sharing similar work and professional growth challenges. There is a common ground to build lasting friendships. The kind you need when something changes in your life or career. The kind you can reach out to after the conference and get their opinion or insight. The kind you can connect with in social media and stay up to date with what they are doing, working on, and so on.
Pure Collaboration at the Center
It’s pure collaboration at the center, with no sense of brands, companies, or secrets. It’s almost as if attendees all implicitly agree to ignore they are are working for during that time period. It’s a safe place to be a working professional who is trying to expand their skill base and in turn, bring that new knowledge back to their company to help it grow even more.
It’s good stuff. It’s why we have a core group of people who come back year after year. Consider joining us this year. I guarantee you’ll get value out of attending, armed with new ideas and tools to apply back at the office. And you’ll make some new friends along the way.
If you have attended in the past, what has been your experience in coming to the ISA M&S Summit? Leave a comment…share your networking experience…